The idea behind this thing is simple. It has been designed to allow an iPhone 5, with case, (total thickness up to 12mm),  to sit on a desk or any flat surface in either the portrait or landscape orientation at a high enough level to enable the lightning charging cable to stay attached without bending it at a sharp angle and to enable hands free Facetime chat, or simply to play movies.

I have  added a short line of text to one side of the white stand shown in the photo below to give it a personalised feel!